For parents of children aged roughly 3 to 12
YouTube, but only the channels you chose.
SafePlay gives your child a video app with no algorithm, no rabbit holes and no Shorts unless you allow them. You approve channels — per child, in minutes — and that is all they can watch. 100% whitelist, 0% recommendations.
iPhone and iPad: coming soon- Free plan, no card needed
- Strict Mode and Shorts blocking included
- Cancel any time, nothing deleted
The problem
One good video is never the problem. The next twenty are.
YouTube is built to keep watching going. A cartoon leads to a “kids” video that isn't, a science channel leads to Shorts, and ten minutes becomes an hour you didn't choose. Parental controls filter some of the bad; they don't remove the engine that finds it.
SafePlay removes the engine. Your child sees the channels you approved and nothing else — no suggestions, no autoplay, no comments, no ads from SafePlay (videos play in YouTube's player). You get the good bits of YouTube with the whole rabbit hole gone.
How it works
Set up in about ten minutes. Adjust in seconds.
- 1
Add a child
Give each child their own profile. A 4-year-old and a 10-year-old in the same house never share a list by accident.
- 2
Approve channels
Paste a link or search by name, preview what the channel actually posts, then approve it for one child. Turn on Strict Mode if you want to okay each new upload yourself.
- 3
Hand over the device
Pair the SafePlay app to that child, set a grown-ups PIN, and they browse only what you chose. Change your mind and it's gone from their screen in seconds.
What you control
Everything a whitelist needs to survive real family life
A whitelist only works if keeping it up isn't a chore. These are the tools that make it stick.
Whitelist only, per child
Nothing plays unless you approved the channel. There is no algorithm to game, no “up next”, no autoplay into the unknown.
Strict Mode for new uploads
Trust a channel's back catalogue but not its future? New videos wait in one review queue until you say yes. Free on every plan.
Shorts, on your terms
Block Shorts for a child with one switch, or allow them on a channel you trust. Even YouTube Kids can't do this reliably.
Screen time that asks, not nags
Set a daily budget per child. When it runs out, the app lets them ask for more time — and you approve or decline from your phone.
Clean links to share
Paste any YouTube URL and get a link that plays that one video with nothing around it. Perfect for a class group chat or the grandparents. No account needed to watch.
AI safety grades
On the Family plan, every approved channel gets a plain-English safety grade and a reason, refreshed regularly. Advisory — the decision is always yours.
Built to be trusted
We're on the parent's side, structurally.
Most “safe” video apps still make money from attention. SafePlay is paid for by parents, so nothing in it is designed to keep your child watching longer.
Children never sign in
No Google account, no email, no password on the child's side. The app is paired to a profile you control.
No ads from SafePlay, ever
On either plan; videos play in YouTube's player. The app is paid for by parents, not by attention.
No profiling, no recommendations
We don't build a picture of your child from what they watch. Content only ever comes from your list.
Built for the UK Children's Code
Data minimisation by design: a first name, an optional birth year, and watch history for the window your plan includes. Nothing more.
Pricing
Start free. Upgrade when your family outgrows it.
Every safety feature is free for every family. The Family plan adds room for more children and more channels, plus the extras that cost us real money to run.
Free
£0forever
One child, 8 approved channels, and every safety control. Plenty for a first whitelist.
Create a free accountFamily
£5.99/ month
or £49.99 / year — about two months free.
Up to 5 children with 100 channels each, the weekly digest and AI safety grades. Cancel any time.
Start your free trialCard details are taken by Stripe when you upgrade, not at sign-up.
| What you get | Free | Family |
|---|---|---|
| Child profiles | 1 | Up to 5 |
| Approved channels per child(raisable on request) | 8 | 100 |
| Strict Mode — approve new uploads one by one | Included | Included |
| Shorts blocking, per child and per channel | Included | Included |
| Screen-time budgets and “ask for more time” | Included | Included |
| Clean share links (one video, nothing around it) | Unlimited | Unlimited |
| Watch history | Last 14 days | Full history |
| Weekly email digest | — | Included |
| AI safety grades on every approved channel | — | Included |
If you ever cancel, nothing is deleted. Each child keeps their 8 most recently approved channels; the rest are paused and come straight back if you upgrade again. Read the FAQ.
Just want to share one safe video?
Every account — free included — can turn any YouTube URL into a clean link: one video, YouTube's own player, nothing else around it. Anyone can watch, no account needed. Teachers love it for class group chats.
FAQ
Questions parents ask first
Is this YouTube Kids?
No. YouTube Kids still recommends videos from an algorithm and can't reliably block Shorts. SafePlay shows your child only the channels you approved, in the order they were uploaded — nothing suggested, nothing autoplayed, no ads from SafePlay; videos play in YouTube's own player.
Does my child need a Google or YouTube account?
No. Children never sign in to anything. You pair the SafePlay app on their device to one child profile, protected by a grown-ups PIN, and your own account never lives on the device.
What is Strict Mode?
Normally, approving a channel makes its whole catalogue watchable, including future uploads. With Strict Mode on, new uploads from an approved channel wait in your review queue until you say yes. It's free on every plan.
How fast does removing a channel take effect?
Immediately. The child's app syncs live, so a channel you remove disappears from their screen within seconds — even mid-browse.
What happens if I cancel the Family plan?
Nothing is deleted and nothing needs re-approving. Each child keeps their 8 most recently approved channels active; anything over the free limit is paused and hidden from the child, and comes straight back if you upgrade again.
What do you do with my child's data?
As little as possible. We store a first name, an optional birth year and watch history for the time window your plan includes. There is no advertising, no profiling and no recommendation engine — content only ever comes from your list. We designed for the UK Children's Code from the start.
Do the videos still play through YouTube?
Yes. Videos play in YouTube's own embedded player, with YouTube's own controls, inside a frame we control. We curate what's around the video; we don't modify the player or download anything.
Give your child YouTube without the rabbit hole.
Free for one child and 8 channels, with every safety feature. Upgrade only when your family needs the room.